Business Problem

Roojh had the AI, but not the experience.

• The app looked dated — users didn't trust it with their health

• Bot replies felt generic and impersonal, with no suggestive prompts

• Language options and chat history crowded the main screen

• No way to speak, or to upload a prescription or medical report

• Dense text blocks made medical guidance harder to read, not easier

The result: A powerful health engine buried under an interface people bounced off.

What Changed

• Guided prompts replaced the blank text box — lower cognitive load, faster paths to an answer

• Ask Roojh reframed as a companion, not a search bar

• Report upload & camera capture — snap a prescription, ask questions about it

• Language switching and translated chat moved off the main screen, kept one tap away

• Medical help routing to partnered pharmacies, labs and doctors, plus doctor and insurance recommendations

• Roojh+ surfaced as a clear upgrade path

Design Impact

2.5x AI accessibility · 2x feature discovery · 2x product visibility

"Getting a token at AIIMS used to mean queuing from 3 AM. With Roojh I booked it in minutes."
— Patient, Delhi

"It builds a real health profile for my patients, so we decide together."
— Orthopaedician, Chandigarh

"We went fully digital — ABHA IDs at registration, records linked and stored."
— Mission Hospital, Ambala